Japan is also internationally known for having a restrictive and rigid business culture with complex bureaucracy and regulations, and for accepting different cultures as no more than guests or experiences. It can take a considerable amount of time and energy to learn the Japanese language and both social and business customs. In most places in Japan, as hard as you try to assimilate, you're always reminded you're a guest rather than a resident. For non-Japanese ventures who are considering starting a business in Japan, these kinds of restrictions can seem daunting and insurmountable.
While Japan has seen growth in foreign operated businesses since the 90s, those are predominantly businesses where the product or service is tied in to their “foreignness”. While also welcome, we’re trying to grow even bigger things by creating an environment that values foreign operated businesses regardless of their industry.